The Global Success of K-Drama “Business Proposal” Brings Profit to Three Companies with its Popularity

Annyeong everyone, meet again with me, Rinan 😊 as usual. This week we will continue delivering spot news on an awesome and refreshing rom-com Korean drama entitled Business Proposal. I am really excited to share this with all of you because amid heavy plot-driven Korean dramas these days, we all need a more refreshing drama. Let’s check it out!

The K-Drama “Business proposal” has ended with spectacular achievements. The drama has been receiving immense popularity since the first episode aired on Netflix and SBS TV. Until June 3^rd, “Business Proposal” will still be the top and the most viewed Korean-made series on Netflix following the success of “Squid Game” and “Hometown Cha-Cha” in 2021. Globally, “Business Proposal” has been receiving for the third-ranking series all origins behind season 1 and 2 of “Bridgerton” with over 32 million watch hours. “Business Proposal” also dominates Netflix’s global non-English series ranking for ten of the 13 weeks in the first quarter of 2022. According to the director of this drama, the plot and the role of characters are attracting much attention from the fans internationally and domestically. The chemistry and the comedy performed by the artists will also be the plus point in gaining much attention from the public.

The great success and popularity of “Business Proposal” brings financial and rating success also for the three big companies, those are Netflix, Kakao Entertainment and Cross Picture. Those three companies have participated in the production and also the streaming platforms of the “Business Proposal”. Netflix and SBS TV participated in the streaming services, Kakao and Cross Picture participated in the production of the drama. According to NBC news on February 16^th, Netflix has been investing money into Korean content for years with the investment approaching 500 million dollars in 2021 and reportedly an even larger sum this year. Based on the popularity of “Business Proposal” drama after “Squid Game” and “All of Us Are Dead”, the vice-president of Netflix Korea content Don Kang says, “We will not cut back the amount (of the investment to Korea’s content)”

Kakao Entertainment as one of the production companies also gets benefits from the popularity of “Business Proposal” as the drama entitled “The Office Blind Date” or well-known as A Business Proposal is based on the webtoon with the same title by HaeHwa. Even though the web series of the drama has already been adapted, the webtoon still continues and released again when the drama aired, so K-Drama’s fans are flocking to Kakao’s Webtoon and Kakao Page to read the original Webtoon and compare it with the drama series. Kakao Entertainment also invested in the production of drama based on the Webtoon series. According to the report, Kakao Entertainment invested a huge amount of 5.8 billion Korean Won in 2020 and made futuristic investments to make the Webtoon into a series. According to the successful achievements of “Business Proposal”, it brings much benefits for Kakao Entertainment.

The popularity of “Business Proposal” also affected the financial profit for Cross Picture company. Cross Picture is a South Korean multinational film and television in which Kakao invested 5.8 billion KRW to acquire 49% of the stake. After doing a collaboration to produce the drama “Business Proposal”, these two companies demonstrated the positive effect of the collaboration in gaining profits for them.

According to the FlixPatrol report, the drama “Business Proposal” snagged the top spots in 21 centuries. This achievement created a buzz on the internet for its clever embedded marketing. Embedded marketing is a marketing approach in which recommendations for certain brands or products are included in other works, such as films and television programs with important promotional content.

As the drama ended with a bunch of great achievements, here I provide video consisting of opinions about the drama from one of the fans. I hope you enjoy it, guys!

So, yeorobun, those are the amazing achievements of the “Business Proposal” drama. Sadly, I think it is also the last part of our review on “Business Proposal”. In your opinion, which are the best moments or achievements you like the most? Lemme know ya!